- Author : W. Chan Kim
- Publsiher : Harvard Business Review Press
- Release : 20 January 2015
- ISBN : 9781625274496
- Page : 256 pages
- Rating : 3.5/5 from 3 voters
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Download or read book entitled Blue Ocean Strategy Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press online. This book was released on 20 January 2015 with total pages 256. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like.
Book Excerpt : Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.