- Author : Michael E. Porter
- Publsiher : New York : Free Press ; Toronto : Maxwell Macmillan Canada
- Release : 12 April 1980
- ISBN : UOM:39015015289450
- Page : 396 pages
- Rating : 4/5 from 6 voters
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Book Excerpt : Presents the comprehensive framework of analytical techniques to help a firm analyze its industry as a whole and predict the industry's future evolution, to understand its competitors and its own position ...