- Author : Lee Cockerell
- Publsiher : Currency
- Release : 26 July 2021
- ISBN : 9780385523868
- Page : 270 pages
- Rating : 4/5 from 7 voters
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Book Excerpt : Drawing on the concepts and principles taught at the Disney Institute, a former Disney executive introduces a series of strategies designed to promote "magic" within any organization, enhanced by real-life anecdotes and sound business advice.