- Author : Andrea Lugli
- Publsiher : Gingko Press
- Release : 15 May 2021
- ISBN : UOM:39015059971245
- Page : 336 pages
- Rating : 4/5 from 21 voters
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Book Excerpt : Creative Impulse brings together a multitude of graphic designers and artists such as Sagmeister and Nofrontiere who have their own rhythms and their own obsessions. In the final analysis a designer inevitably brings into play a conceptual awareness that compels reflection. So a voyage through his elective affinities also becomes a form of methodological recognition - a kind of Bildungsroman transformed into visual. This aspect is obvious from the book's inclusion of the sketchbooks and formal/design notes: they record the moments in which an intuition takes shape. The magical moment in design: giving shape to an idea.