Creativity Inc

  • Publsiher : Random House Canada
  • Release : 08 April 2014
  • ISBN : 9780307361196
  • Page : 352 pages
  • Rating : 4.5/5 from 34 voters

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Book Excerpt : From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

Creativity Inc

Creativity  Inc
Author: Ed Catmull,Amy Wallace
Publisher: Random House Canada
Relase: 2014-04-08
ISBN: 9780307361196
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Creativity Inc

Creativity  Inc
Author: Ed Catmull
Publisher: Random House
Relase: 2014-04-08
ISBN: 9781448126286
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Creativity Inc

Creativity  Inc
Author: Ed Catmull,Amy Wallace
Publisher: Random House
Relase: 2014-04-08
ISBN: 9780679644507
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Summary Creativity Inc

Summary   Creativity Inc
Author: E. Z. - Summary
Publisher: Createspace Independent Publishing Platform
Relase: 2017-01-16
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Relase: 2010-07-01
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Creativity Inc by Ed Catmull with Amy Wallace Summary

Creativity  Inc  by Ed Catmull with Amy Wallace  Summary
Author: QuickRead,Lea Schullery
Publisher: QuickRead.com
Relase: 2021-05-12
ISBN: 0987654321XXX
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Creativity Inc

Creativity  Inc
Author: Jeff Mauzy,Richard A. Harriman,Kay A. Arthur,Richard Harriman
Publisher: Harvard Business Press
Relase: 2003
ISBN: 1578512077
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Creativity Inc

Creativity  Inc
Author: Jeff Mauzy,Richard A. Harriman,Kay A. Arthur,Richard Harriman
Publisher: H B S Press
Relase: 2003
ISBN: 1578512077
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HBR s 10 Must Reads on Creativity with bonus article How Pixar Fosters Collective Creativity By Ed Catmull

HBR s 10 Must Reads on Creativity  with bonus article  How Pixar Fosters Collective Creativity  By Ed Catmull
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Publisher: Harvard Business Press
Relase: 2020-11-10
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To Pixar and Beyond

To Pixar and Beyond
Author: Lawrence Levy
Publisher: Houghton Mifflin Harcourt
Relase: 2016-11-01
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Radical Candor  Fully Revised   Updated Edition
Author: Kim Scott
Publisher: St. Martin's Press
Relase: 2019-10-01
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Creativity Inc

Creativity Inc
Author: Rittik Chandra
Publisher: BookRix
Relase: 2015-02-06
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Decisive

Decisive
Author: Chip Heath,Dan Heath
Publisher: Random House Canada
Relase: 2013-03-26
ISBN: 9780307361141
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Team of Teams
Author: Gen. Stanley McChrystal,Tantum Collins,David Silverman,Chris Fussell
Publisher: Penguin
Relase: 2015-05-12
ISBN: 9780698178519
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Creativity Inc by Ed Catmull A 30 minute Summary

Creativity  Inc  by Ed Catmull  A 30 minute Summary
Author: Instaread Summaries
Publisher: Instaread Summaries
Relase: 2014-10-21
ISBN: 0987654321XXX
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