The Loyalty Effect

  • Publsiher : Harvard Business Review Press
  • Release : 28 September 2021
  • ISBN : 1578516870
  • Page : 323 pages
  • Rating : 4/5 from 21 voters

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Download or read book entitled The Loyalty Effect written by Frederick F. Reichheld and published by Harvard Business Review Press online. This book was released on 28 September 2021 with total pages 323. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like.

Book Excerpt : Loyalty is by no means dead. In fact the principles of loyalty . . . are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansion. From The Loyalty Effect The business world seems to have given up on loyalty: many major corporations now lose-and have to replace-half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business. Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!.

The Loyalty Effect

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Publisher: Harvard Business Review Press
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ISBN: 1578516870
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