- Author : Byron Sharp
- Publsiher : OUP Australia & New Zealand
- Release : 11 March 2010
- ISBN : 0195573560
- Page : 246 pages
- Rating : 4.5/5 from 2 voters
Download or read book entitled How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand online. This book was released on 11 March 2010 with total pages 246. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like.
Book Excerpt : This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.