Impossible to Ignore Creating Memorable Content to Influence Decisions

  • Publsiher : McGraw Hill Professional
  • Release : 03 June 2016
  • ISBN : 9781259584145
  • Page : 256 pages
  • Rating : 4/5 from 21 voters

Download or read book entitled Impossible to Ignore Creating Memorable Content to Influence Decisions written by Carmen Simon and published by McGraw Hill Professional online. This book was released on 03 June 2016 with total pages 256. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like.

Book Excerpt : A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Impossible to Ignore Creating Memorable Content to Influence Decisions

Impossible to Ignore  Creating Memorable Content to Influence Decisions
Author: Carmen Simon
Publisher: McGraw Hill Professional
Relase: 2016-06-03
ISBN: 9781259584145
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Impossible to Ignore Creating Memorable Content to Influence Decisions

Impossible to Ignore  Creating Memorable Content to Influence Decisions
Author: Carmen Simon
Publisher: McGraw-Hill Education
Relase: 2016-05-11
ISBN: 1259584135
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