Made to Stick

  • Publsiher : Random House
  • Release : 02 January 2007
  • ISBN : 9781588365965
  • Page : 336 pages
  • Rating : 4/5 from 2359 voters

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Download or read book entitled Made to Stick written by Chip Heath and published by Random House online. This book was released on 02 January 2007 with total pages 336. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like.

Book Excerpt : NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Publisher: Random House
Relase: 2007-01-02
ISBN: 9781588365965
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Made to Stick Epilogue

Made to Stick  Epilogue
Author: Dan Heath,Chip Heath
Publisher: Random House
Relase: 2008-02-11
ISBN: 9781588367471
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Upstream

Upstream
Author: Dan Heath
Publisher: Avid Reader Press / Simon & Schuster
Relase: 2020-03-03
ISBN: 9781982134723
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Decisive

Decisive
Author: Chip Heath,Dan Heath
Publisher: Currency
Relase: 2013-03-26
ISBN: 9780307956415
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Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Publisher: Random House
Relase: 2008
ISBN: 9780099505693
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The Power of Moments

The Power of Moments
Author: Chip Heath,Dan Heath
Publisher: Simon and Schuster
Relase: 2017-10-03
ISBN: 9781501147760
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Switch

Switch
Author: Chip Heath,Dan Heath
Publisher: Currency
Relase: 2010-02-16
ISBN: 9780307590169
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Hacking Growth

Hacking Growth
Author: Sean Ellis,Morgan Brown
Publisher: Currency
Relase: 2017-04-25
ISBN: 9780451497222
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Make It Stick

Make It Stick
Author: Peter C. Brown,Henry L. Roediger (III),Mark A. McDaniel
Publisher: Harvard University Press
Relase: 2014-04-14
ISBN: 9780674729018
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Summary Made to Stick Why Some Ideas Survive and Others Die

Summary  Made to Stick  Why Some Ideas Survive and Others Die
Author: Anonim
Publisher: Unknown
Relase: 2021-05-18
ISBN: 0987654321XXX
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Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Publisher: Random House Incorporated
Relase: 2007
ISBN: 9781400064281
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Stick and Stone

Stick and Stone
Author: Beth Ferry
Publisher: Houghton Mifflin Harcourt
Relase: 2015-04-07
ISBN: 9780544657458
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Presentation Zen

Presentation Zen
Author: Garr Reynolds
Publisher: Pearson Education
Relase: 2009-04-15
ISBN: 9780321601896
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Teach Social Media

Teach Social Media
Author: Matthew Kushin
Publisher: Unknown
Relase: 2019-08-12
ISBN: 1088489915
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Drive

Drive
Author: Daniel H. Pink
Publisher: Penguin
Relase: 2011-04-05
ISBN: 9781101524381
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