- Author : Elaine Stone
- Publsiher : Fairchild Books
- Release : 01 January 2004
- ISBN : 1563672804
- Page : 506 pages
- Rating : 4/5 from 21 voters
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Book Excerpt : This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact the fashion world.