- Author : Stephen J. Wayne
- Publsiher : Cengage Learning
- Release : 17 June 2015
- ISBN : 9781305537507
- Page : 352 pages
- Rating : 4/5 from 21 voters
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Book Excerpt : THE ROAD TO THE WHITE HOUSE 2016 discusses the legal, political, and financial framework in which the presidential election occurs; the process by which the parties nominate their standard bearers and position themselves for the general election; the strategies, tactics, and operations of the presidential campaigns; the news media's role; and the attitudes, opinions, and decisions of the voters and what those decisions augur for policy and government once the election is over. This edition emphasizes the changes that have revolutionized electoral politics in recent years, including the flood of money to and from Super PACs, instantaneous communications, digital campaigning, and microtargeting messaging. It also offers updates and insights on topics pertinent to every presidential election, such as the nomination and Electoral College systems, news coverage, television debates, political commercials, partisan appeals, voting patterns, and election forecasts, polls, and analysis. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.