Where Good Ideas Come From

  • Publsiher : Penguin
  • Release : 05 October 2010
  • ISBN : 9781101444207
  • Page : 336 pages
  • Rating : 4/5 from 28 voters

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Download or read book entitled Where Good Ideas Come From written by Steven Johnson and published by Penguin online. This book was released on 05 October 2010 with total pages 336. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like.

Book Excerpt : A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected Life The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.

Where Good Ideas Come From

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