- Author : James Glen Stovall
- Publsiher : Prentice Hall
- Release : 22 June 1985
- ISBN : MINN:31951001408056A
- Page : 234 pages
- Rating : 4/5 from 21 voters
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Book Excerpt : Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.