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In See America First, Marguerite Shaffer chronicles the birth of modern American tourism between 1880 and 1940, linking tourism to the simultaneous growth of national transportation systems, print media, a national market, and a middle class with money and time to spend on leisure. Focusing on the See America First slogan and idea employed at different times by railroads, guidebook publishers, Western boosters, and Good Roads advocates, she describes both the modern marketing strategies used to promote tourism and the messages of patriotism and loyalty embedded in the tourist experience. She shows how tourists as consumers participated in the search for a national identity that could assuage their anxieties about American society and culture. Generously illustrated with images from advertisements, guidebooks, and travelogues, See America First demonstrates that the promotion of tourist landscapes and the consumption of tourist experiences were central to the development of an American identity.
Collects articles and essays from dancers and enthusiasts about dancing as an art form, and includes commentary on styles such as Native American pow-wow, Congo Square, and ballet.
To coincide with the 2016 centennial anniversary of the National Parks Service, the Creative Action Network has partnered with the National Parks Conservation Association to revive and reimagine the legacy of WPA travel posters. Artists from all over the world have participated in the creation of this new, crowdsourced collection of See America posters for a modern era. Featuring artwork for 75 national parks and monuments across all 50 states, this engaging ebook celebrates the full range of our nation's landmarks and treasured wilderness.
The first history of the US Travel Bureau, which set the precedent for federal involvement in promoting tourism and travel, an activity which continues today Created in 1937 by Interior Secretary Harold Ickes and given formal status by Congress in 1940, the US Travel Bureau played a seminal role by setting the precedent for federal involvement in tourism. Business, otherwise hostile to FDR’s New Deal, enthusiastically supported its work and Roosevelt, who significantly expanded the National Park system, saw increased tourism as a means to increase attendance, bolster economic activity, and counteract the Great Depression. The Bureau developed unusually extensive public relations and marketing programs that attempted to persuade citizens to travel more. The Travel Bureau also quietly engaged in vigorous marketing to encourage African Americans to travel, including sponsoring the 1940 and 1941 editions of the Green Book, the travel guide for African Americans facing segregated restaurants and lodging. Eventually, travel promotion was transferred to the Commerce Department by Congress and President Nixon with a federal surtax to fund it and where it continues today. Mordecai Lee is Professor Emeritus at the University of Wisconsin–Milwaukee and the author of many books, including The First Presidential Communications Agency: FDR’s Office of Government Reports; The Philosopher-Lobbyist: John Dewey and the People’s Lobby, 1928–1940; and Get Things Moving! FDR, Wayne Coy, and the Office for Emergency Management, 1941–1943, all published by SUNY Press
A humorous look at life in America including it's customs, cultural diversity, politics, and daily life through the eyes of an Italian immigrant arriving on the East coast. Comparisons of American and Italian culture with a tongue in cheek perspective.