Author : V.S.P. Rao,V Hari Krishna
Publisher : Excel Books India
Release :2009
Total pages :966
Language : EN, FR, DE, ES
ISBN : 8174463178

The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.

Author : Bruce Wrenn,W. Bruce Wrenn,David L. Loudon,Robert E. Stevens
Publisher : Psychology Press
Release :2002
Total pages :395
Language : EN, FR, DE, ES
ISBN : 0789015900

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.

Author : Neil Hopper Borden
Publisher :
Release :1954
Total pages :1050
Language : EN, FR, DE, ES
ISBN : UCAL:$B335395

Author : Harsh V. Verma
Publisher : Pearson Education India
Release :2011
Total pages :676
Language : EN, FR, DE, ES
ISBN : 8131754472

The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

Author : N.A
Publisher : Tata McGraw-Hill Education
Release :2013
Total pages :874
Language : EN, FR, DE, ES
ISBN : 9781259026829

Author : Jawadekar
Publisher : Tata McGraw-Hill Education
Release :2011
Total pages :336
Language : EN, FR, DE, ES
ISBN : 0070700869

Author : Palle Krishna Rao
Publisher : Excel Books India
Release :2005
Total pages :513
Language : EN, FR, DE, ES
ISBN : 8174464301

This book has been divided into two sections for easy reading. While the first section gives the essence of WTO Agreements, the second section deals extensively with trade disputes between Member Countries including many involving India. Readers will find it easier to understand the objectives and functioning of WTO after going through the case studies, which also contain additional information on the organisation's core principles and agreements. Thus, the two sections, which can be read independent of each other, reinforce the understanding of the subject.Additional and latest information in the form of boxes, illustrations and tables has been given for a better understanding of the impact of WTO on the policies of Member Countries, and particularly that of India.A detailed glossary, 'snapshot' summaries of case studies, web-based exercises, informative annexures and an index of important words for easy reference besides a list of abbreviations have been given to enable the reader to get a comprehensive understanding of the 'complex' organisation that WTO is.This book is intended to be useful for all those who are interested in knowing more about current issues facing the World Trade Organisation, including those in academia, chambers of commerce, industry organisations and corporate houses.

Author : Anthony
Publisher : Tata McGraw-Hill Education
Release :2007
Total pages :933
Language : EN, FR, DE, ES
ISBN : 0070635536

Author : Kenneth W. Clarkson,Roger LeRoy Miller,Frank B. Cross
Publisher : Nelson Education
Release :2014
Total pages :1328
Language : EN, FR, DE, ES
ISBN : 9781285974378

Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Janat Shah
Publisher : Pearson Education India
Release :2009
Total pages :446
Language : EN, FR, DE, ES
ISBN : 8131715175