Author : Jay Heinrichs
Publisher : Three Rivers Press (CA)
Release :2013
Total pages :408
Language : EN, FR, DE, ES
ISBN : 9780385347754

An introduction to the art of rhetoric explains how persuasion can profoundly influence personal and professional successes and reveals an array of techniques employed by such personalities as Aristotle and Winston Churchill.

Author : Jay Heinrichs
Publisher : Broadway Books
Release :2020-04-21
Total pages :480
Language : EN, FR, DE, ES
ISBN : 9780593237380

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully "Cross Cicero with David Letterman and you get Jay Heinrichs."--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as: * The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you). * The Belushi Paradigm: Before people will follow you, they have to consider you worth following. * The Yoda Technique: Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience's priorities, as well as new and improved ArgueLab games to hone your skills.

Author : Jay Heinrichs
Publisher : Three Rivers Press (CA)
Release :2017
Total pages :480
Language : EN, FR, DE, ES
ISBN : 9780804189934

"Fully revised and updated third edition"--Cover.

Author : Jay Heinrichs
Publisher : Three Rivers Press
Release :2017-07-04
Total pages :480
Language : EN, FR, DE, ES
ISBN : 9780804189941

A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.

Author : Jay Heinrichs
Publisher : Three Rivers Press
Release :2013-08-06
Total pages :432
Language : EN, FR, DE, ES
ISBN : 9780385347785

For when you really have to get your point across… *Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.* Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Author : Jay Heinrichs
Publisher : Three Rivers Press (CA)
Release :2013
Total pages :408
Language : EN, FR, DE, ES
ISBN : 9780385347754

An introduction to the art of rhetoric explains how persuasion can profoundly influence personal and professional successes and reveals an array of techniques employed by such personalities as Aristotle and Winston Churchill.

Author : Jay Heinrichs
Publisher : Three Rivers Press (CA)
Release :2011
Total pages :334
Language : EN, FR, DE, ES
ISBN : 9780307716361

Explains how to construct and deliver the most witty, memorable lines in conversation and in print. By the author of Thank You for Arguing. Original.

Author : Jay Heinrichs
Publisher : Rodale Books
Release :2018-06-19
Total pages :144
Language : EN, FR, DE, ES
ISBN : 9781635652758

Learn how to persuade cats—the world’s most skeptical and cautious negotiators—with this primer on rhetoric and argument from the New York Times bestselling author of Thank You for Arguing! Cats are skilled manipulators who can talk you into just about anything without a single word (or maybe a meow or two). They can get you to drop whatever you’re doing and play with them. They can make you serve their dinner way ahead of schedule. They can get you to sit down in an instant to provide a lap. On the other hand, try getting a cat to do what you want.... While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and that is what you will learn in this book. How to Argue with a Cat will teach you how to: · Hold an intelligent conversation—one of the few things easier to do with a cat than a human. · Argue logically, even if your opponent is furry and irrational. · Hack up a fallacy (the hairball of logic). · Make your body do the talking (cats are very good at this). · Master decorum: the art of fitting in with cats, venture capitalists, or humans. · Learn the wisdom of predator timing to pounce at the right moment. · Get someone to do something or stop doing it. · Earn any creature’s respect and loyalty.

Author : Jonathan Herring
Publisher : FT Press
Release :2012-04-23
Total pages :224
Language : EN, FR, DE, ES
ISBN : 9780132980975

The ability to persuade, influence and convince is a vital skill for success in work and life. However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as something to be avoided at all costs, and mostly it's done poorly, or not at all. Yet it's possibly the most powerful and yet most neglected asset you could have. Discover the art of arguing powerfully, persuasively and positively and you'll have a head start every time you want to: Get your point across effectively Persuade other people to your way of thinking Keep your cool in a heated situation Win people over Get what you want Tackle a difficult person or topic Be convincing and articulate Have great confidence when you speak In How to Argue, leading lawyer Jonathan Herring reveals the secrets and subtleties of making your case and winning hearts and minds. At home or at work, you'll be well equipped to make everything you say have the desired effect, every time.

Author : Joe Carter,John Coleman
Publisher : Crossway
Release :2008-12-18
Total pages :176
Language : EN, FR, DE, ES
ISBN : 9781433518614

Uses Jesus' words and actions found in the New Testament to systematically evaluate his rhetorical stylings, drawing real lessons from his teachings that today's readers can employ. Jesus of Nazareth never wrote a book, held political office, or wielded a sword. He never gained sway with the mighty or influential. He never took up arms against the governing powers in Rome. He was a lower-class worker who died an excruciating death at the age of thirty-three. Yet, in spite of all odds-obscurity, powerlessness, and execution-his words revolutionized human history. How to Argue Like Jesus examines the life and words of Jesus and describes the various ways in which he sought-through the spoken word, his life, and his disciples-to reach others with his message. The authors then pull some very simple rhetorical lessons from Jesus' life that readers can use today. Both Christian and non-Christian leaders in just about any field can improve their ability to communicate effectively by studying the words and methods of history's greatest communicator.