Author : Lisa Cron
Publisher : Ten Speed Press
Release :2012-07-10
Total pages :272
Language : EN, FR, DE, ES
ISBN : 9781607742463

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

Author : Lisa Cron
Publisher : Ten Speed Press
Release :2016-08-09
Total pages :288
Language : EN, FR, DE, ES
ISBN : 9781607748908

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think). In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint—including fully realized scenes—that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft. From the Trade Paperback edition.

Author : Roger D. Aines,Amy L. Aines
Publisher : Univ of California Press
Release :2019-01-22
Total pages :272
Language : EN, FR, DE, ES
ISBN : 9780520970182

Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.

Author : Leonard Sweet
Publisher : NavPress
Release :2015-01-01
Total pages :192
Language : EN, FR, DE, ES
ISBN : 9781612917801

Worship Leader magazine has named From Tablet to Table one of the five best books of 2015! What if the Bible were seen less as a tablet of ink than as a table of food? From Tablet to Table invites readers to explore the importance of The Table in biblical theology, and what it might mean for us to bring back the table to our homes, our churches, and our neighborhoods. The table pictures the grace of God’s provision for all aspects of our lives, a place of safe gathering, of finding identity in shared stories, of imparting food and faith, of playing host and finding satisfaction as a guest. Sweet explores how our failure to understand and appreciate “the most sacred item of furniture in every home” has created such a deficit in our fast-food, take-what-you-like-smorgasbord, together-but-separate society.

Author : Lisa Cron
Publisher : Ten Speed Press
Release :2021-03-02
Total pages :272
Language : EN, FR, DE, ES
ISBN : 1984857681

A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story. Story isn't just one way to persuade, it's the way. It's built into the architecture of the brain, and has been since early humans gathered around the campfire, trying to figure out if that rustling in the bushes really was a lion. But to fully wield the power of story at will, you must first understand how story is working in your brain--not metaphorically, but biologically. In Story or Die, author, speaker, and story coach Lisa Cron decodes the power of story, examining how story and the brain evolved in tandem; why well-told stories were, and continue to be, key to our survival; and what grabs us in a good story. (It's very different from what we think.) She then takes readers, step by step, through the process of creating their own story--a story with the power to call even the most challenging audience, no matter their tribe, to action. Along the way, Cron explains what your brain craves in a story, how to pinpoint your audience's hidden resistance, and why all roads lead to an aha moment. In doing so, she teaches you how to enthrall, persuade, promote, educate, inspire, and most important, better understand yourself and every decision you make.

Author : Jeffrey Kottler
Publisher : Oxford University Press
Release :2014-09-26
Total pages :240
Language : EN, FR, DE, ES
ISBN : 9780199328277

This is a book that integrates what is known from a wide variety of disciplines about the nature of storytelling and how it influences and transforms people's lives. Drawing on material from the humanities, sociology, anthropology, neurophysiology, media and communication studies, narrative inquiry, indigenous healing traditions, as well as education, counseling, and therapy, the book explores the ways that therapists operate as professional storytellers. In addition, our job is to hold and honor the stories of our clients, helping them to reshape them in more constructive ways. The book itself is written as a story, utilizing engaging prose, research, photographs, and powerful anecdotes to draw readers into the intriguing dynamics and processes involved in therapeutic storytelling. It sets the stage for what follows by discussing the ways that stories have influenced history, cultural development, and individual worldviews and then delves into the ways that everyday lives are impacted by the stories we hear, read, and view in popular media. The focus then moves to stories within the context of therapy, exploring how client stories are told, heard, and negotiated in sessions. Attention then moves to the ways that therapists can become more skilled and accomplished storytellers, regardless of their theoretical preferences and style.

Author : Tom Bromley
Publisher : Simon and Schuster
Release :2012-06-07
Total pages :416
Language : EN, FR, DE, ES
ISBN : 9780857203236

The eighties was a golden era for British pop: Radio One served as the soundtrack of the nation; the chart run-down on Sunday evenings was compulsory listening - ditto watching Top of the Popsand reading Smash Hits. It also saw the launch of the Now That's What I Call Music series. In the States, the arrival of MTV helped usher in what became known as the 'Second British Invasion', echoing the success of the Beatles twenty years earlier. Wired For Soundtells the remarkable story of the great eighties British bands (and Kajagoogoo) and how their music captured the nation's imagination: the more radical beginnings in the early eighties (the new romanticisms of Duran and Spandau, the 'protest pop' of early Wham!); the full pomp of their mid-eighties success (the worldwide tours, the glamorous video shoots, the ubiquitous 'Choose Life' and 'Relax' T-shirts); and their fall from the top of pop's pedestal (the splitting up of Wham!, Boy George's drug problems). Wired for Soundwill describe the subsequent descent to Band Aid II (Bros, Wet Wet Wet, Stock, Aitken and Waterman), which bookended the low point of the pop music that followed. Wired For Sound will be the affectionate celebration of both a musical youth and the era when young guns went for it. This is a book for anyone who grew up reading Smash Hits, soundtracked their teenage years on C90 cassettes and remembers a time when it really mattered who was number one.

Author : P. W. Singer
Publisher : Penguin
Release :2009-01-22
Total pages :512
Language : EN, FR, DE, ES
ISBN : 1440685975

P. W. Singer explores the great­est revolution in military affairs since the atom bomb: the dawn of robotic warfare We are on the cusp of a massive shift in military technology that threatens to make real the stuff of I, Robot and The Terminator. Blending historical evidence with interviews of an amaz­ing cast of characters, Singer shows how technology is changing not just how wars are fought, but also the politics, economics, laws, and the ethics that surround war itself. Travelling from the battlefields of Iraq and Afghanistan to modern-day "skunk works" in the midst of suburbia, Wired for War will tantalise a wide readership, from military buffs to policy wonks to gearheads.

Author : Paul D. Greene,Thomas Porcello
Publisher : Wesleyan University Press
Release :2005
Total pages :288
Language : EN, FR, DE, ES
ISBN : 9780819565167

Wired for Sound is the first anthology to address the role of sound engineering technologies in the shaping of contemporary global music. Wired sound is at the basis of digital audio editing, multi-track recording, and other studio practices that have powerfully impacted the world's music. Distinctions between musicians and engineers increasingly blur, making it possible for people around the globe to imagine new sounds and construct new musical aesthetics. This collection of 11 essays employs primarily ethnographical, but also historical and psychological, approaches to examine a range of new, technology-intensive musics and musical practices such as: fusions of Indian film-song rhythms, heavy metal, and gamelan in Jakarta; urban Nepali pop which juxtaposes heavy metal, Tibetan Buddhist ritual chant, rap, and Himalayan folksongs; collaborations between Australian aboriginals and sound engineers; the production of "heaviness" in heavy metal music; and the production of the "Austin sound." This anthology is must reading for anyone interested in the global character of contemporary music technology. CONTRIBUTORS: Harris M. Berger, Beverley Diamond, Cornelia Fales, Ingemar Grandin, Louise Meintjes, Frederick J. Moehn, Karl Neunfeldt, Timothy D. Taylor, Jeremy Wallach.

Author : Brad Klontz,Ted Klontz,Rick Kahler
Publisher : Simon and Schuster
Release :2010-01-01
Total pages :260
Language : EN, FR, DE, ES
ISBN : 9780757397677

Neuroscience and money are being bandied about from Wall Street to Main Street, with people realizing that what goes on in their brain directly impacts their bank account. As financial stress mounts and an economic crash looms, the Wired for Wealth authors show that the biggest threat to your financial health is not a recession, it's your mindset. Markets fluctuate but one fact holds true: People's money scripts—the unconscious core beliefs they hold about money—will determine whether they win or lose. With Wired for Wealth, three respected experts explain their proven Money Makeover Program that has helped clients break through excessive debt, financial stress, self-sabotage, money avoidance, and more.